Archive for December 2008

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Financial Decisions by Sound Bites

Financial Decisions by Sound Bites

“Yes we can.” “The change we need.” “Too liberal.” “Spread the wealth.” “Lower taxes.” “Drill, baby, drill.” All of these were “sound bites” from the 2008 elections. People make very important decisions, decisions that should require cognitive research and careful deliberations, (like choosing a President) based on easily recalled “sound bites” such as these. Have [...]